2009-03-06

報中有報Newspaper in the newspaper

上個世紀九十年代之前,砂拉越大約有六家中文報,後來合併或併吞只剩下本地的3家:《聯合日報》,《詩華日報》及《國際時報》,及一家披著西馬大報由本地老板收購的《星洲日報》;
不過每家報紙卻出現報中有報的有趣現像,
圖示《詩華日報》中有《新華日報》,真是你儂我儂!?
Newspaper within Newspaper-it is a very special media Phenomenon in Sarawak Chinese newspaper!
See Hua Daily with Sin Hua Daily

《星洲日報》的中區版加多一個版頭:《馬來西亞日報》
Sin Chew Daily with Malaysia Daily

《聯合日報》,每天有《文滙報》,每周一有《福州晚報》,在美里則用《美里日報》,在古晉又加多一個《中華日報》!
United Daily News with Miri Daily at Miri area and Chun Hwa Daily at Kuching area. Every monday the fuzhou evening news attached and everyday with Wen Wei Po from Hong Kong.

雖然報館只剩3-4家,但看來報紙的名稱仍保持原來的6-7家報紙!
說穿了,就是老板還緊抓著過去報紙的出版准證!
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3 条评论:

sarawakiana 说...

I believe this is the case of marketing strategy.

Buy one get one free. Or selling one and getting another sold . When a free gift is included readership increases.

This is also market testing and analysis.

But personally I do like getting all the extras in times of economic downturn. But of course I will appreciate better quality stuff if possible.


You have written a good article there. Thanks.

choonpink 说...

無論報紙有多麼的"多樣化",我個人覺得素質及品質會比較重要,尤其是可以報導啟發人性的文章或對保護自然意識.

雖然新聞很重要,中肯的報導一個新聞的發生,不過報章也可以扮演傳達正確思想的角色,開發砂民的公民意識.

杨 善 SUN YONG 说...

内有乾坤是诗巫人办报的特色,天下无敌。